Have you ever wondered why majority of famous brands are focusing in video advertising campaign? Well, if you have never been taken video advertising into account, then you’re already missing out on the online competition.
Do you know how imperative it is for a brand to get into the online market place? , then you have to read on this statistic.
89 percent of consumers search products and services over the internet before they make big purchases.
In a research conducted by a company, they found out that consumers use search engines like Google, Yahoo, Bing and other search engines to look for a product before they make a purchasing decision. Therefore, if your video advertisements are present in search engines, you’ll get more chances to be find by consumers. As in fact, 70 percent of top 100 search results from Google are video ads. So if you’re having trouble on how you will increase the organic search of your website, creating a video advertisement is the best way than any other marketing medium.
64 percent of consumers are more likely to buy products after watching a video.
Imagine, how much conversion it gives if 64 percent of consumers watch your video every day? People loves watching videos especially if they want to get some knowledge about the product and services that you offer. If they find your brand credible after watching your video, they will more likely watch another videos inside your website and share it to their friends on social media sites.
Visitors are more likely to stay in your website with an average of 2 minutes than who don’t have videos.
One of the reasons why most website owners find it difficult to rank on search engine result page is because visitors can’t find relevant contents inside the website and Google measures the relevance of a website by measuring its bounce rate. One of the best aid for poor content is to add up an engaging video inside your website. Not only Google will love your website, you will also increase your credibility.
1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester
Oh, come on! We all hate reading long and dense paragraphs just to understand a particular product or service online so if you want to lure prospective customers, you have to find way on how you could quickly convey the core essence of your product. Online video is the best answer for that. Within just few seconds, you can able to educate people about the products and services you offer.
These are just some statistics I cited online. Do have other sources of great statistics about video advertising? Care to share with us?